Fukubukuro, literally means ‘lucky bag’ or ‘fortune bag’, is a Japanese New Year’s Day custom where merchants make grab bags filled with unknown random contents and sell them for a substantial discount, usually 50% or more off the list price of the items contained within. The low prices are usually done to attract customers to shop at that store during the new year.
Popular stores’ fukubukuro usually are snapped up quickly by customers, with some stores having long lines snake around city blocks hours before the store opens on New Year’s Day. Fukubukuro provides an easy way for stores to unload unwanted items from the previous year, due to a Japanese superstition that one must not start the New Year with unwanted trash from the previous year and start clean.
Check out the Fukubukuro for this New Year: